An Informal Resume

the basics

works @ Primacy in NY
MFA from Carnegie Mellon
Fulbright Scholar in 2009


I design and help facilitate the building of great digital experiences.

  • Goal: Build simple, easy to use interfaces. Speak like a human. Be kind.
  • Process: Minimal iterations, Lean & mixed discipline team; incorporating user-testing and analysis whenever possible. Focused on using the right process: grab the right tool from the tool box! Functional, with light delight and ready to be playful when we can be!
  • A must: Open communication, flexibility, and mindfulness towards removing road blocks. Have a vision. Be ready to be wrong. Say "What's next?" Time towards team is valuable: time towards team creativity is necessary.
  • Currently: UX designer in an agency. Deeply inspired by my past work with Neo
  • Clients: Cannondale, Medicity, Atlantic Heatlh System, NYU, 3M, Turnstone (Steelcase), Pitney-Bowes, Sony, Disney, VW ...etc.


  • I'm using: Axure :robust! and Omnigraffle: flexible! and I built this site using Sublime Text
  • I know about: Wireframes, Prototyping, User Testing, Responsive design, & multiple design and development methodologies. Tried them all :). Proud to be inter-disciplinary and curious. I'm not very good at staying in my box.


  • I'm passionate about: Configuring process and deliverables lightly and thoughtfully for every project. I love user testing (small and large) and also now when to say when on testing: now on with the show! I prefer Agile methodology, with a flexible approach to composing light(small/lean) teams that mix skills to suit each unique project.
  • I'm learning about: Front-end design. I like making things in digital and physical mediums.
  • I write about my current interests on: Medium


  • Proficient in: html, css and I liked using github with a dev team.
  • I like: bootstrap (used for this website) and fontawesome.
  • I'm excited about: Macaw.

Learning with Others

 Contact me for a more detailed resume 



This could get serious.
How deep down the rabbit hole do you want to go?

Seriously though.
This is going to jump you into some files and folders and research papers.
You're going to want coffee; lots of coffee.

Ally Reeves

Process in a Nutshell


  • Beyond reading loads of research regularly, I do two things before I begin my work: I do an industry sweep for useful patterns and I imagine the best possible experience solution: blue sky.


  • I am always trying new tools for prototyping. My preferred tool for prototyping right now is Axure, which lets me set up a browser based prototype and moderate remotely. I also like Omnigraffle. Adobe Illustrator is good for making very hi-fi deliverables that need eye-candy appeal. Paper prototypes are great, but I've found I can make digital interactive ones equally fast if I take the right approach!


  • I use Sublime Text to tinker with code. I pull snippets of code from everywhere. I find JSFiddle useful, CodePen is awesome- dribble is rad for ideas. I look at a lot of component libraries for simple, functional UI patterns, and as something I can easily point a developer towards.


  • If only there was a checklist for everything. I try to make checklists and plans that fit on a 3x4 index card: anything that saves time and repetition is welcomed.
Ally Reeves


Hi, I'm Ally. I love crafting functional and exceptional, user-centered experiences that make day to day life easier and fun. I have lived and worked in the US and Asia, and have traveled extensively in Asia, Europe, and the Middle East. My work and my approach to company culture are informed by my experiences in fast-paced digital start-ups, brand and product innovation firms, and my experiences with creativity in fine arts studios around the world. When I'm not at work I draw comics, travel, and read. Reach out to me by email if you'd like to know more:

allyreeves at